2026 Demystifying Marketing, Part 1 – Who’s It For?

Demystifying Marketing:
A Four-Part Series to Help You Confidently Market Your Business

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Demystifying Marketing is designed to help small business owners in any industry learn the essentials of effective marketing in a simple and practical way. Each session focuses on one core skill you can use right away—from identifying your best-fit customers to crafting your message, improving your website, and using video with confidence. You will leave every workshop with clear takeaways that you can apply to your business today.

Part 1: Who’s It For?
How To Identify Your Best-Fit Customers
In part one of this series, you’ll learn how to attract the right audience, build a customer persona, and come away with a targeting plan that you can implement right away.

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Future Sessions:
Part 2: What’s Your Story? (June 18)
How To Craft a Compelling Marketing Message
In this hands-on workshop, you’ll learn how to create a clear, concise, and compelling marketing message using a simple framework.

Part 3: Is Your Website Working? (September 17)
How To Make Websites That Wow
During this interactive session, we’ll conduct live website audits. You’ll learn practical tips for making your website more effective—what’s working, what’s not, and how to fix it.

Part 4: Do You Need Video? (December 15)
How to Implement Video Into Your Marketing Strategy
In this final workshop of the series, you’ll learn the basics of video—how to plan it, how to shoot it, and how to use it . . . Even if you’ve never picked up a camera before!