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DTSTART:20260312T140000Z
DTEND:20260312T153000Z
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SUMMARY:2026 Demystifying Marketing\, Part 1 – Who's It For?
DESCRIPTION:Demystifying Marketing:\n\nA Four-Part Series to Help You Confidently Market Your Business\n\n\n\nHosted by:\n\n\n\n\n\nDemystifying Marketing is designed to help small business owners in any industry learn the essentials of effective marketing in a simple and practical way. Each session focuses on one core skill you can use right away from identifying your best-fit customers to crafting your message\, improving your website\, and using video with confidence. You will leave every workshop with clear takeaways that you can apply to your business today.\n\n\n\nPart 1: Who's It For?\n\nHow To Identify Your Best-Fit Customers\n\nIn part one of this series\, you'll learn how to attract the right audience\, build a customer persona\, and come away with a targeting plan that you can implement right away.\n\n \nSPEAKER PANEL\n\n\n\n\nAmy McWilliams\n\nFounder & Creative Director\, McWilliams Marketing\n\n\n\n\n\nKeri Woodall\n\nChief Strategist\, The Library Of\n\n\n\n\n\nPhil Woodall\n\nFounder/Director\, The Library Of\n\n\n\n__________________________________________________\n\n\n\nFuture Sessions:\n\nPart 2: What's Your Story? (June 18)\n\nHow To Craft a Compelling Marketing Message\n\nIn this hands-on workshop\, you'll learn how to create a clear\, concise\, and compelling marketing message using a simple framework.\n\n\n\nPart 3: Is Your Website Working? (September 17)\n\nHow To Make Websites That Wow\n\nDuring this interactive session\, we'll conduct live website audits. You'll learn practical tips for making your website more effective what's working\, what's not\, and how to fix it.\n\n\n\nPart 4: Do You Need Video? (December 15)\n\nHow to Implement Video Into Your Marketing Strategy\n\nIn this final workshop of the series\, you'll learn the basics of video how to plan it\, how to shoot it\, and how to use it . . . Even if you've never picked up a camera before!
X-ALT-DESC;FMTTYPE=text/html:<br />\n<span style="font-size:16px\;"><span style="color:#663399\;"><strong><span style="font-size:22px\;">Demystifying Marketing:</span></strong></span><br />\nA Four-Part Series to Help You Confidently Market Your Business<br />\n<br />\n<em><span style="font-size:14px\;">Hosted by:</span></em><br />\n<img alt="" height="58" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2112/Image/AAFNorthAlabamalogo.jpg" style="width: 165px\; height: 58px\;" width="165" /><br />\n<br />\n<strong>Demystifying Marketing</strong> is designed to help small business owners in any industry learn the essentials of effective marketing in a simple and practical way. Each session focuses on one core skill you can use right away&mdash\;from identifying your best-fit customers to crafting your message\, improving your website\, and using video with confidence. You will leave every workshop with clear takeaways that you can apply to your business today.</span><br />\n<br />\n<span style="font-size:16px\;"><strong><span style="color:#663399\;"><span style="font-size:18px\;">Part 1: Who&rsquo\;s It For?</span></span><br />\nHow To Identify Your Best-Fit Customers</strong><br />\n<span style="font-size:14px\;"><em>In part one of this series\, you&rsquo\;ll learn how to attract the right audience\, build a customer persona\, and come away with a targeting plan that you can implement right away.</em></span></span><br />\n&nbsp\;\n<div style="background:#eee\;border:1px solid #ccc\;padding:5px 10px\;"><span style="font-size:14px\;"><strong><em>SPEAKER PANEL</em></strong></span></div>\n<br />\n<span style="font-size: 16px\;"><strong><img alt="" height="139" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2112/Image/AmyMcWilliamsCM.jpg" style="width: 126px\; height: 139px\;" width="126" /><br />\nAmy McWilliams</strong></span><br />\n<em style="font-size: 14px\;">Founder &amp\; Creative Director</em><em>\,&nbsp\;</em><span style="font-size:14px\;"><a href="https://mcwilliamsmarketing.com">McWilliams Marketing</a></span><br style="font-size: 14px\;" />\n<br />\n<img alt="" height="139" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2112/Image/KeriWoodallCM.jpg" style="width: 126px\; height: 139px\;" width="126" /><br style="font-size: 14px\;" />\n<span style="font-size: 16px\;"><strong>Keri Woodall</strong></span><br style="font-size: 14px\;" />\n<em style="font-size: 14px\;">Chief Strategist\,&nbsp\;</em><span style="font-size:14px\;"><a href="https://www.thelibraryof.com">The Library Of</a><br />\n<br />\n<span style="font-size:16px\;"><strong><img alt="" height="139" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2112/Image/PhilWoodallCM.jpg" style="width: 126px\; height: 139px\;" width="126" /><br />\nPhil Woodall</strong></span><br />\n<em>Founder/Director\,&nbsp\;</em><a href="https://www.thelibraryof.com">The Library Of</a></span><br />\n<br />\n<span style="font-size:14px\;">__________________________________________________</span><br />\n<br />\n<span style="font-size:16px\;"><u>Future Sessions</u>:</span><br />\n<span style="font-size:14px\;"><strong>Part 2: What&rsquo\;s Your Story?</strong> (June 18)<br />\nHow To Craft a Compelling Marketing Message<br />\n<span style="font-size:12px\;"><em>In this hands-on workshop\, you&rsquo\;ll learn how to create a clear\, concise\, and compelling marketing message using a simple framework.</em></span><br />\n<br />\n<strong>Part 3: Is Your Website Working?</strong> (September 17)<br />\nHow To Make Websites That Wow<br />\n<span style="font-size:12px\;"><em>During this interactive session\, we&rsquo\;ll conduct live website audits. You&rsquo\;ll learn practical tips for making your website more effective&mdash\;what&rsquo\;s working\, what&rsquo\;s not\, and how to fix it.</em></span><br />\n<br />\n<strong>Part 4: Do You Need Video?</strong> (December 15)<br />\nHow to Implement Video Into Your Marketing Strategy<br />\n<span style="font-size:12px\;"><em>In this final workshop of the series\, you&rsquo\;ll learn the basics of video&mdash\;how to plan it\, how to shoot it\, and how to use it . . . Even if you&rsquo\;ve never picked up a camera before!</em></span></span><br />\n&nbsp\;
LOCATION:Huntsville/Madison County Chamber
UID:e.2112.17737
SEQUENCE:3
DTSTAMP:20260501T090636Z
URL:https://cm.hsvchamber.org/events/details/2026-demystifying-marketing-part-1-who-s-it-for-17737
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