MEMBER EVENT: InnovateHSV Luncheon

Join us to hear author Kevin Maney of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game – defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.


This event is organized by Innovate Huntsville, a collaboration and celebration of the entrepreneurial ecosystem in North Alabama. The event is dedicated to bringing entrepreneurs, and innovators together with local resources to build momentum and opportunity around Huntsville’s vibrant entrepreneurial ecosystem. The week features events, panels, and social activities, including the region’s brightest entrepreneurs, investors, strategic advisors, and community supporters, all of whom contribute to Huntsville’s thriving startup ecosystem.