2021 How to Build a Comprehensive Marketing Strategy

Failure to plan is planning to fail. Many businesses struggle bigtime in understanding why their marketing efforts don’t yield their anticipated ROI. Before you begin implementing ideas, you must invest the time up front to ensure you spend your resources wisely. This session will walk you through the basics for building a comprehensive marketing strategy from start to finish.


About our Speaker:

Megan Nivens-Tannett
Founder & CEO, Flourish

Flourish, a Huntsville-based Marketing and Public Relations firm, provides consultative and strategic marketing services to small and medium-sized businesses. Prior to Flourish, Nivens-Tannett served in various roles to include VP for Huntsville-based startup accelerator The Foundry; director of digital marketing for IoT tech firm Synapse Wireless; has held multiple roles with leading advertising firm McCann Erickson (in support of the U.S. Army), and prior to that, as the executive director for the Muscular Dystrophy Association where she opened the first office in North Alabama. She also serves as a mentor for the Madison, AL CEO high school program, is an active student mentor through the University of Central Florida, serves as a business coach at The Catalyst, volunteers as a communications committee member for Semper Fi, and speaks at various events to educate on the public relations/marketing/communications field.