2015 Chamber U - Marketing & Sales for Small Commercial Businesses

Join us as Foster Perry, Director of UAH Small Business Development Center covers the marketing and sales processes, challenges, and strategies for small commercial businesses and start-ups in this Chamber U workshop.

Topics covered include:

Marketing:

• Definitions and Basic concepts
• The Marketing environment: Macro and Micro
• Market Research & Tools
• Lean Marketing
• Marketing through Social Media

Sales:

• Definitions and Basic Concepts
• The Sales Environment
• Customer vs. Buyer Identification
• Customer Qualification
• Sales Tools & Resources

Who should attend:

• Pre-venture Commercial Businesses
• Start-Ups
• Existing Businesses

This Chamber U offering is in partnership with the UAH Small Business Development Center and Procurement Technical Assistance Center.