The Salvation Army of Huntsville launches historic and new holiday initiatives with Love Beyond Christmas Campaign

The Salvation Army of Huntsville launches historic and new holiday initiatives with Love Beyond Christmas Campaign
HUNTSVILLE, Ala. (Nov. 10, 2022) – The Salvation Army of Huntsville is launching its holiday season campaign Love Beyond Christmas on Friday, Nov. 11, 2022, beginning with the Angel Tree program. The campaign combines classic holiday programs such as the Angel Tree Program and Ringing at the Red Kettle with a new holiday initiative, the Red Kettle Challenge. The holiday fundraising campaign not only supports the thousands of Huntsville’s underserved during the Christmas season but funds The Salvation Army’s mission in doing the most good throughout the entire year.
“We have an opportunity to help thousands of families have an uplifting holiday season,” said The Salvation Army of Huntsville Major Mark Smith. “We know that this will be a challenging year for our holiday efforts, but we are determined to rally the Huntsville community in the spirit of Christmas and bring joy to those families and individuals in need.”  
The Angel Tree Program, which quickly filled up with 500 families in need, provides children with Christmas gifts during the holidays to reduce the financial strain on families.
Angel adoptions begin tomorrow, Nov. 11, at the Parkway Place Mall and at The Salvation Army of Huntsville Corps Office at 2114 Oakwood Ave. They are also available for adoption online at The adoption window closes Dec. 15, so adopters are encouraged to participate in the program as early as possible.
The classic Ringing at the Red Kettle will return to select retailers. The latest addition to the holiday campaign is the #RedKettleChallenge. This initiative begins Nov. 18 with its kickoff at locations across the Huntsville community. The friendly competition encourages local businesses, organizations and families to raise at least $1,000 for The Salvation Army and then challenge others to do the same.
The Salvation Army is still seeking bell ringers for the classic Ringing at the Red Kettle. There are volunteer and paid opportunities to serve as a bell ringer this holiday season. Other available volunteer opportunities include helping with the Angel Tree in stores, in the Angel Tree Warehouse, Angel Tree gift distribution, delivering holiday meals and more.
The Salvation Army is grateful to its generous 2022 holiday corporate sponsors, including Inline Electric Supply Co. and Redstone Federal Credit Union.
Please visit to adopt an Angel, explore volunteer opportunities and to take the Red Kettle Challenge. If you are interested in becoming a paid bell ringer or have questions regarding any Salvation Army program, please call (256) 536-5576.
About The Salvation Army
The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operations around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit