SULTRY Company Celebrates Rebranding and Grand Reopening

Huntsville, AL – The newly renovated SULTRY Company store marked its official rebranding and grand reopening of their exterior building transformation on November 16, 2021, with a ribbon-cutting ceremony followed by in-store refreshments and shopping specials.
Huntsville/Madison County Chamber of Commerce led the Ribbon Cutting Ceremony in front of SULTRY Company. Afterwards, guests were welcomed to enjoy cookies and coffee provided by other local businesses, plus event shopping specials kicked off inside the store for their celebratory SULTRY Week.
The rebranding and building renovation of SULTRY Company were completed to better represent the mission of the company as a sexual health and wellness education and products store. Owner, Tiara Trudeau-Gullotta, bought the land her store stands on in 2020, and began the exterior renovation. The next milestone for SULTRY will be renovating the store’s interior as well as expanding the business into the remaining sections of the building on the property. This will allow SULTRY to add more jobs in the Huntsville community, as well as help meet the sexual health and wellness needs of more people.
“This rebrand and our exterior renovations are just the first steps in our goals to better serve our clients. By having our image truly match our mission, we hope to help adjust the public perceptions of our store with the industry it sits in” commented Tiara Trudeau-Gullotta, Owner. “SULTRY Company is different because of our team of mission-dedicated and highly educated staff who help our clients with their sexual health and wellness needs through our education and products.”
SULTRY Company is a member of the Huntsville/Madison Chamber of Commerce, South Huntsville Business Association, Catalyst Center for Business and Entrepreneurship, and multiple local charitable sponsorships. SULTRY was awarded the 2021 Best of Huntsville Award for ‘Best Boutique’, ‘Adult Toy Store’ (2020 & 2021), and ‘Women’s Clothing Store’ (Lingerie). SULTRY is poised to offer the Huntsville & online community a safe and discrete place for sexual health and wellness education and products.
Located at 11531 Memorial Parkway SW, SULTRY Company is just 15 minutes from downtown Huntsville. SULTRY is proud to be a part of the Huntsville Community and is excited to continue their mission to be the sexual health and wellness education and product destination both in-store and online.
For more information about SULTRY Company, call (256) 880-4884 or visit their website at