Rocketing Forward: Huntsville Company's Relationship with NFL Alumni Charity Golf Classic Drives Community Support

Bailor Group Strengthens Community Bonds at NFL Alumni Charity Golf Classic

Huntsville, AL — Bailor Group, Huntsville’s leading management and marketing consultancy, has played a significant role in the NFL Alumni Annual Charity Golf Classic for many years, an event dedicated to raising funds for children's cancer research and local charities.

Held on June 13, 2024, at Hermitage Golf Club, the tournament featured golfers mingling with NFL Alumni celebrities before a 1:30 PM shotgun start and concluded with an awards dinner. Since first sponsoring in 2020, Bailor Group's involvement has grown significantly. This year, their contributions included a cigar lounge, custom-branded cigars, swag bag inserts, and a photo-op area.

As team Bailor Group entered the event, they were immediately greeted by long-time NFLA friends and partners who have known them through their working successes. These connections are a testament to the lasting relationships built over years of collaboration and mutual support. The day was filled with warm reunions and heartfelt testimonials from many, as well as the community coming together to support children's cancer research and other vital charities across the Tennessee Valley.

“Sonya Bailor and I met in 2009 with School of the Legends; she was very instrumental in helping us launch and grow. To see what she's done over the last 15 years as far as helping companies grow and scale their business has been phenomenal,” said Jeff Walker, NFL legend, and former Director for School of the Legends.



Pictured from left to right: Al Smith, NFL Legend, Chairman of NFL, Inc. & President of NFLA TN, and CEO of First Team Enterprise, Sonya Bailor, CEO of Bailor Group, and Jeff Walker, NFL Legend, former Director of School of the Legends.

Al Smith, NFL Legend, Chairman of NFL, Inc., President of NFLA TN Chapter, and CEO of First Team Enterprise who brought on Bailor Group as a sponsor of this annual charity, commented on Bailor Group from personal experience, “Working with Sonya and Bailor Group has been great. They’ve helped me scale my companies and identify growth areas. I look forward to future collaborations."

The NFL Alumni Association supports retired players and local charities like The American Cancer Society and Big Brothers Big Sisters of America. For Sonya Bailor, the cause of children’s cancer research is deeply personal, as her son’s battle with brain cancer, now seven years in remission, inspires her commitment. “This event is a highlight of our year. We get to raise funds for children’s cancer organizations and see many of our NFL Alumni friends,” said Sonya Bailor.



Eddie George, NFL Legend, and TSU Head Coach with Sonya Bailor, CEO of Bailor Group along with Kevin Maginnis of World Financial Group and his sponsored fundraiser team of players at the Bailor Group sponsored tent.

Eddie George, NFL legend and TSU Head Coach, added, “Sonya and Bailor Group are First Class, very detail-oriented, always putting the customer first. They do an amazing job!”

Bailor Group’s sponsor team included local figures such as Greg Brown (Co-CEO/CFO at Brown Precision, Inc.), Richard Landolt (CEO of Still Serving Veterans), Laz Denes (Media Relations Rep at True Speed Communication), and Ross Bernstein (best-selling author). Their NFL Alumni celebrity player was Beasley Reece, former NFL Alumni Association CEO and multiple Emmy Award-winning broadcaster. The team, meeting for the first time, quickly bonded through golf.



Team Bailor Group from top left to right: Ross Bernstein, Laz Denes, Greg Brown, Richard Landolt, Beasley Reece, Kimberly Byrge, Juliana Denes-Walker, Sonya Bailor, Jessica Barnes.

Inside the tent, Bailor Group clients Jessica Barnes (Founder & CEO of VOUS Salon Retreat) and Kimberly Byrge (Co-Owner and CEO of OTC, Inc.) greeted tournament teams, offering a shaded seat to participants inside the small sponsored cigar lounge area and handing out custom-branded cigars to team players. When asked about their involvement with this year's event, they expressed their gratitude. “I owe my business's success to Bailor Group!” shared Barnes. Byrge added, “Sonya and her team are amazing. We are still working towards our next growth goals.”
Reflecting on the day, Sonya Bailor said, “The outpouring of support at today’s event was overwhelming. It’s a privilege to contribute to fundraising efforts that make a real difference in the lives of children and their families. We look forward to being part of this incredible cause again next year.”

As the sun set on the successful event, it was clear that the NFL Alumni Charity Golf Classic is more than just a fundraiser—it’s a celebration of community, resilience, and the power of collaboration. Bailor Group’s continued sponsorship exemplifies their commitment to these values and to making a tangible difference in the lives of children battling cancer. The event not only highlighted the important work of the NFL Alumni Association but also set the stage for future endeavors aimed at creating lasting positive impact.

About Bailor Group
Founded by Sonya Bailor, Bailor Group specializes in growth strategy consulting, focusing on internal scalability and external growth for sustained business success. With over 20 years of experience, they have a proven impact on companies and communities. For more information, visit Bailor Group.

About NFL Alumni Association
The NFL Alumni Association is a non-profit organization founded in 1967 to support retired NFL players and their families. The association provides a range of programs and services, including career counseling, medical support, and educational resources. Additionally, the NFL Alumni Association is dedicated to giving back to the community through its "Caring for Kids" initiative, which focuses on supporting youth-related charities and causes. For more information, visit NFL Alumni Association.

Contact:
Juliana Denes-Walker
Strategy Associate, Bailor Group
Email: juliana@bailor.group
Website: Bailor Group