Huntsville's Jenny Askins Named Alabama Tourism Promoter of the Year
Touronimo founder receives statewide recognition for her work showcasing Huntsville and connecting visitors with North Alabama businesses.
HUNTSVILLE, Ala. — Jenny Askins, founder and CEO of Huntsville-based Touronimo Destination Management Group, has been named Alabama's 2026 Tourism Promoter of the Year by the Alabama Restaurant & Hospitality Association (ARHA). The honor was presented November 2 at the association's annual Stars of the Industry Awards in Mountain Brook.
Photo Caption: Jenny Askins (right), founder and CEO of Touronimo Destination Management Group, receives the 2026 Tourism Promoter of the Year award from Stephanie Kennedy-Mell (center) of Church Street Family during the Alabama Restaurant & Hospitality Association's Stars of the Industry Awards on November 2.
The statewide award recognizes an individual, organization, attraction, or event that exemplifies tourism promotion in Alabama.
For Askins, that work has centered on helping visitors discover Huntsville beyond its best-known attractions while creating opportunities for the local businesses that give the community its character.
Askins founded Touronimo to introduce visitors to Huntsville through its history, culture, restaurants, and unique experiences. The company has since expanded into corporate destination management, coordinating conferences, executive visits, business group outings, and events that bring visitors into local venues and businesses throughout North Alabama.
"This award means a lot, but I'm certainly not doing this on my own," said Askins. "It takes all of our partners who love this community as much as we do. We want everyone who visits to leave with a story to tell about how wonderful their time in Alabama was and how welcoming we were. A special thank you to the small business owners who work alongside us to make that happen."
Before founding Touronimo, Askins served as Executive Vice President of the Rocket City Trash Pandas. She currently serves on the Huntsville/Madison County Chamber Board of Directors and co-founded PorchFest Five Points, a neighborhood music festival celebrating local talent and community.
Through Touronimo, Askins continues to connect Huntsville's growing corporate community and visiting organizations with the hospitality businesses and experiences that make North Alabama a distinctive destination.
About Touronimo Destination Management Group
Touronimo is a Huntsville-based destination management company specializing in corporate events, conferences, executive visits, business group outings, and curated experiences throughout North Alabama. For more information, visit www.touronimo.com.
Media Contact
Jenny Askins, Founder & CEO
Touronimo Destination Management Group
jenny@touronimo.com
www.touronimo.com
