Huntsville Market Researcher Dr. Natalia Infante receives Market Research Diversity Champion Award
November 4, 2026. Dr. Natalia Infante, Founder and CEO of Hola Insights, has been named the 2026 Market Research Diversity Champion Award recipient, recognizing her contributions to advancing diversity, cultural understanding, and representation within the global market research industry.
The award was presented on November 4 at the ESOMAR North America Conference in Atlanta, GA, as part of the tenth annual Wire MRX Diversity Champion Awards, organized by Women in Research (Wire) in partnership with ESOMAR and sponsored by FUEL + The Focus Room.
Originally from Paraguay, Dr. Infante a Latina entrepreneur and multicultural market research strategist has spent her career helping organizations better understand consumers across cultures. Through Hola Insights, she specializes in qualitative research, with expertise in the U.S. Hispanic market, helping businesses and organizations uncover the cultural perspectives, experiences, and motivations that influence consumer decisions.
Throughout her career, Dr. Infante has advocated for greater cultural representation in research through industry presentations, published articles, and leadership roles. She served on the Board of Directors of the Qualitative Research Consultants Association (QRCA) from 2022 to 2024 and chaired the association's first Latin American Conference. Beyond her professional work, Dr. Infante has dedicated time to mentoring young women pursuing higher education and careers in research, as well as serving on nonprofit boards supporting survivors of domestic violence, sexual assault, and human trafficking.
Her previous recognitions include the 2023 GreenBook Future List Honoree, the Insights Association's 2024 Pillars of Progress recognition, and the 2026 Forbes Riley Heartfelt Hero Award. The Wire MRX Diversity Champion Award recognizes professionals who demonstrate leadership and meaningful contributions toward creating a more inclusive market research industry.
About Hola Insights
Hola Insights is a Huntsville based market research and strategic insights firm specializing in qualitative research and multicultural consumer understanding, particularly among U.S. Hispanic audiences. The firm helps organizations make informed decisions through culturally informed research, including focus groups, in-depth interviews, and other qualitative methodologies.
Website: www.holainsights.com
Link to full article: https://wearewire.org/news/ten-years-of-champions-wire-honors-alessia-cavallini-and-natalia-infante-phd-with-the-2026-wire-mrx-diversity-champion-award
