People, Profit, & Performance: Aligning HR Decisions with Financial Strategy
Every people decision has a financial impact.
Whether you're hiring, promoting, adjusting compensation, adding benefits, managing performance, or deciding when to add headcount, the decisions made by HR and leadership teams directly influence profitability, cash flow, capacity, culture, and long-term growth.
Join Veronica Cram, Founder & Principal Consultant of InSight Strategic Solutions, for a practical and engaging Lunch & Learn focused on helping leaders make smarter workforce decisions through a financial lens. Drawing from her experience serving as a CFO and strategic advisor to growing businesses across the country, Veronica will share real-world examples, lessons learned, and actionable tools that leaders can immediately apply within their organizations.
This session is designed for HR professionals, business owners, executives, and managers who want to better understand the relationship between people strategy and business performance.
Topics We'll Explore
What You'll Walk Away With
Participants will leave with practical tools and frameworks to:
Sponsored by:

Tuesday Aug 18, 2026
11:30 AM - 1:00 PM CDT
Westlawn Office Center Conference Room
Enter via the left-most set of doors (Orion entrance) at the front of the building.
$15 for current Rocket City HR clients
$25 for non-clients
Lunch provided.
Alicia Shelley
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Printed courtesy of hsvchamber.org – Contact the Chamber of Commerce of Huntsville/Madison County for more information.
225 Church Street NW, Huntsville, AL 35801 – 256-535-2000 – membership@hsvchamber.org