MEMBER EVENT: Market Your Capabilities and Maximize Your Networking for Impact

To win government contracts, the right marketing tools and techniques will open doors for your business. Learn how to create strong capabilities statement and a great pitch that will bring valuable partnerships to the table. In this workshop, you will learn how to market your capabilities and how to maximize your networking for impact by: • Gaining insights into your real business • Understanding value propositions to offer customers • Discovering elements required for a powerful capabilities statement • Ascertaining the ten questions you must address • Establishing a structured, repeatable process that will provide the framework for future updates • Understanding the dos and don’ts of working with the federal government • Understanding how to develop a capture management strategy for better results • Understanding what agencies and prime contractors want to see in your marketing efforts • Understanding how to find the right agency and prime contractor, and successfully pitch to them Led by: Kevin Hoey, Senior Director, Programs at General Dynamics IT, and Debbie Batson, Director of Business Management at Teledyne Brown Engineering