2022 WBC Forum: Know when to hold ’em, Know when to walk away

Join us as Veronica Cram, founder of InSight Strategic Solutions, shares with us the importance of financial data in decision making. Most successful owners, entrepreneurs, and leaders have a gut sense of what makes good “business sense” and what doesn’t. But, when you can add data, you can associate real dollars with each decision you make within your organization.

She will share how and when to use data to help make decisions, as well as why data only helps to make decisions, where ultimately the decision is in your hands. Let’s understand how much we are risking with every decision. How much we are gambling with each hand. Be prepared to walk away with a different perspective on data and numbers.

About the Speaker:

Veronica A. Cram, founder and CEO of InSight Strategic Solutions, brings a wealth of both education and experience to the Women’s Business Council. She has over two decades working in financial operational capacities and eight years studying accounting and business. During this time she has cultivated her gift for identifying “any holes in the boat,” providing solutions to plug those holes, while setting a successful course to a business’s destination. Cram has worked in a variety of industries, including nonprofit healthcare clinics, vehicle fleet management, manufacturing, defense, and for-profit education. No matter the industry, she learned that numbers speak the truth, and simply reducing expenses in an effort to become profitable will stifle growth. She works with clients today to lead them to success by continuously exceeding goals, resulting in higher cash flows and increased profitability.

From one-person start-ups to multi-location businesses, Cram’s guidance has proven invaluable to clients in a variety of industries across the country.  Her deep understanding of business, combined with the appreciation of what work-life balance really means, has allowed her come full circle, becoming that entrepreneur by utilizing her extensive education and professional experiences to solve the financial and accounting challenges her clients face on a daily basis. Her successes speak for themselves.
 
When she’s not working with business owners, Cram can be found with her husband and daughter cheering on the Auburn Tigers football team, walking their three rescue dogs, or just enjoying life.