2015 Strategic Innovations: Build Your Marketing Toolkit

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities to focus on, they often miss some of the important concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
 
Topics:

• What marketing really is (and isn’t)
• How marketing has changed in ways that benefit small businesses
• The importance of setting goals and objectives for your marketing efforts
• The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses and nonprofits reflect on their own marketing program
• The components that make up a successful marketing strategy
• It’s ok to start where you already are

• Any small business needing resources to grow
• New start up businesses
• Nonprofit Organizations
• Individuals self-promoting